‘Dare To Be A Cowboy’ Rolling Into National Renown
by Joey Crandall, firstname.lastname@example.org
MINDEN, Nev. — It’s been just over a year since (now 17-year-old) Hannah-Beth Tems cooked up the idea of a non-profit foundation geared toward helping youth across the country participate in the sport of rodeo.
Simply put, the idea has spread like wildfire. Dare To Be A Cowboy was born over a conversation at family dinner, launched on a Facebook book page 12 hours later, and has quickly gained thousands of supporters across the country.
The non-profit’s line of apparel, which was introduced as a way to help raise funds for the mission, has turned into the Dare To Be A Cowboy’s vehicle to the masses. The brand logo – stylized letters “D” and “C” fashioned into longhorns – can be seen all over social media in rodeo and non-rodeo circles alike.
“It’s really taking off,” said Michelle Tems, Hannah-Beth’s mother. “It’s been great for fundraising. We started with hats, softshell rodeo vests, softshell jackets and patches.
“We have a line of T-shirts coming out. We’re working with a company out of New York called ‘Lost Cowboy.’ They are all made in the USA, right down to knowing exactly where their cotton is coming from and their dye is coming from. They offered to make our T-shirts. We’re really excited about that.”
Keeping up with the growing brand, though, has become quite an exercise.
“It’s pretty funny when we have to fill orders,” Hannah-Beth Tems said. “Our whole kitchen table gets covered. We’re jumping around trying to find specific hats and filling out shipping labels.
“We’re shipping all over the country and to Canada. It’s definitely been bigger than we thought it would be.”
The result, though, has been extra support to do what Hannah-Beth had originally intended – bring rodeo to those who haven’t been exposed to it before.
Along those lines, Dare To Be A Cowboy will host a free dummy roping clinic on Saturday from 2 to 4 p.m. at the Silver Legacy Casino in Reno for ages 4 to 18. Following the clinic, there will be a jackpot dummy roping competition ($10 entry).
“That’s been one of the goals from the start, to help gets kids training,” Michelle Tems said. “As soon as you say the word ‘clinic,’ people starting thinking money. But this clinic is free, just a chance for kids to come out and experience what we do, play with the rope and see if it’s something they’d be interested in.”
Dare To Be A Cowboy will also get its own day at the Reno Rodeo this summer, along with having an article on the mission being featured in the Reno Rodeo Program.
It will be sponsoring two sessions of the popular mutton-busting competitions and a businessman’s steer decorating event during the rodeo as well. Rogers Cowboy Supply will also be selling the line of apparel.
“That was something we sort of set as an ultimate lofty goal when this was first starting out,” Michelle Tems said. “It we could get linked up with the Reno Rodeo. They were right on board with us.”
Hannah-Beth Tems, who is completing her senior year at Douglas High along with pushing into the final stretch of her high school rodeo season, said the time commitment has been large, but worth it.
“It’s been some late nights,” she said. “But I’m blessed to have the support of an amazing board that helps out with every bit of it. It’s exciting to watch what is happening.”